Shanghai Xintiandi Teams up with RIBA Once Again for the 2015 ‘Free Your Style’ Exhibition
On November 20, Shanghai Xintiandi held a press conference at the Andaz Hotel to announce the official launch of the Free Your Style 2015 RIBA Windows Project @ Shanghai Xintiandi in partnership with the Royal Institute of British Architects (RIBA) and the British Council. Also present at the press conference were 10 RIBA architectural firms and 10 commercial tenants from Shanghai Xintiandi, Xintiandi Style, and Corporate Avenue who will all take part in the project.
The 2015 RIBA Windows Project will last for almost two months from April 4 to May 31, and involves the deployment of creative architectural installations in public retail spaces that act as ‘windows’ showcasing cutting-edge innovation. These windows will bring an artistic ambiance and high degree of interactivity to the shopping experience of customers at Shanghai Xintiandi.
(The 2015 RIBA Windows Project @ Shanghai Xintiandi press conference: Ms. Carrie Liu,General Manager of China Xintiandi Commercial Projects, poses for a photograph withpartners of the project and representatives from China Xintiandi’s tenants.)