PRESS RELEASE

CHINA XINTIANDI

The Interdisciplinary and Innovative RIBA Shanghai Windows Project 2015 Provides New Style Inspiration for Consumers


From April 4 to May 31, Shanghai Xintiandi hosted the “Free Your Style” RIBA Shanghai Windows Project 2015, marking the third year of the partnership between Shanghai Xintiandi, Royal Institute of British Architects (RIBA) and the Cultural and Education Section of the British Consulate-General. As part of the milestone 2015 UK-China Year of Culture Exchange, the cross-over art exhibition was open to the public at Shanghai Xintiandi, Xintiandi Style and Cooperate Avenue, introducing the public to new and exciting interactive creativity. Throughout the duration of the Windows Project, which will last for almost two months, Shanghai Xintiandi specially invited nine RIBA-certified British architectural firms and nine retail brands to work in partnership together. They were tasked with fully combining the characteristics of Xintiandi with the features of the retail brands, and designing all-new creative window displays that possessed both a stylish feel and a sophisticated architectural style. In addition, the Windows Project would be the best showcase of the cross-over aesthetics, enabling visitors to enjoy the charm of the innovative windows installations and adding new creative energy to the city.


Mrs. Carrie Liu, Director of Corporate Marketing & Communications of China Xintiandi (front row first on the right) posed for a group photo with architects and representatives involved in the RIBA Shanghai Windows Project 2015

"Depth Drawings", an outdoor art installation by Asif Khan

In line with the playful spirit of the eyewear brand BACODES,

Draisci Studio has created a new entrance named "Pret a Portrait”

50 Shades of Spring, a window installation created by London-based

architectural firm Mobile Studio for XTD Giftique


Atelier I-N-D-J and CTHM joined hands to create an ephemeral

installation for the popular Fountain restaurant at Xintiandi

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