PRESS RELEASE

CHINA XINTIANDI

2016 Shanghai Xintiandi Magnificent Was Successfully Held

In April, Shanghai Xintiandi held hands with designers and various brands to stage a fashion feast for fashion experts, lovers and citizens in Shanghai, starting a new fashion trend.

On April 6, the creative interactive installation You are in Karl’s Mind debuted in the South Plaza, attracting a lot of participants to engage in the game and take photos. Two days later, the 2016 Autumn/Winter Runway Show of Shanghai Fashion Week kicked off in the Taiping Lake Runway of Shanghai Xintiandi and lasted until April 16. Nearly 50 shows, each with distinctive features, attracted a large number of fashion lovers for a glimpse of the fashion trend for autumn and winter. Meanwhile, THE HOUSE exhibited works from Showroom, ALTER, M-Lab, POP UP STORE, etc. In addition to novel and interesting fashion workshops held in the fashion shopping mall of Shanghai Xintiandi, “Fair for Stylish Men and Women” and Japanese fair “Spring Rites” were put on along Madang Road and in HUBINDAO Shopping Center.

Through these activities, Shanghai Xintiandi aims to better people’s fashion taste, promote the fashion market, and encourage original creation in China for a complete ecological fashion chain and virtuous development of the fashion industry. 

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2016 Shanghai Fashion Week Autumn/Winter Runway Show

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Interactive installation “I’m In Karl’s Mind”in South Block

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Fans came for Showroom

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Creative workshops of independent designers

图片26 A must-visit Japanese fair for the spring

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