PRESS RELEASE

CHINA XINTIANDI

Door of Horizon Brings New Experiences

To warm up for the launch of Horizon, Wuhan’s first experientialshopping center, the specially-designed AR interactive device Door of Horizon opened to the public on July 15. Horizon’s concepts were clearlypresented through the combination of virtual reality andreality in the 3D space and multi-sensory experience within the slowly revealing doors.Connected to the popular naked-eye AR space through the device, consumers were drawn to the interesting interactive experience and shared photos of the surprising moment. Door of Horizon brought a new experience to Wuhan, showingthe creativity and vitality of the most cohesiveexperiential shopping center.

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The passersby are drawn towards the Horizon

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Amazement is found inside and outside the doorthat complements each other

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