PRESS RELEASE

CHINA XINTIANDI

The 2016 SHXTD Autumn/Winter Fashion Campaign Starts Fashion New Era

In this beautiful October, The 2016 Autumn and Winter New Style Fashion Week was unveiled again in Shanghai Xintiandi. During the whole month, Shanghai Xintiandi launched numerous fashion events under the theme of Fashion New Era. The Shanghai Fashion Week Spring/Summer 2017 was held in Taiping Lake show field. W.E., known as “West to East” also put on various shows in different Showrooms in the Shopping Mall of South Piazza. Designer Showrooms like Shi Tang, ALTER and BANXIAOXUE were also successively displayed to all in different areas of Shanghai Xintiandi.

During the Fashion Campaign period, AR technology was innovatively introduced to bring us a distinguished feeling of fashion. The advanced technology and the fashionable design combined to make all people at present involved and excited. What’s more, all unique and interesting fashion salon workshops were launched in Xintiandi Fashion Shopping Center as usual. There was also a nostalgic market along Madang Road and series of riding events were held in Hubindao Shopping Mall.

During the whole October, Shanghai Xintiandi again became the leading mark of Shanghai fashion by combining professional events like fashion show, Designer Showroom and design show with numerous market activities. It successfully established a complete ecological chain for fashion design to promote the positive cycle of the whole fashion industry. Additionally, by deepening public education on fashion and setting up an ecological chain for the whole industry, Shanghai Xintiandi aimed to promote original design in China.13

2016 SHXTD Autumn/Winter Fashion Campaign

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“West to East” activities

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The Shanghai Fashion Week  Spring / Summer2017

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Runway of Shanghai Fashion Week Spring/Summer 2017

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