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CHINA XINTIANDI

Shanghai Xintiandi X GMT LONDON Menswear Pop-up Store Launch

The opening of the X GMT LONDON pop-up store on April 8 also kicked off the 2014 Shanghai Xintiandi Fashion Season, with the theme “WOW! YOU ARE THE STYLE”. The pop-up store introduced 20 British brands and hundreds of designer creations. The pop-up event ran at Xintiandi South block atrium until April 20. Consumers flocked in to explore classic British design and the outstanding work of various fashion designers.

(Group Photo: Tai Pingqiao Project Commercial General Manager Carrie Liu (fifth from right) with designers from the X GMT LONDON pop-up store)

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