Shanghai Fashion Week (Spring and Summer 2015) — Develop Shanghai into a Fashion Magnet
A “must” event on the global fashion calendar, the Shanghai Fashion Week (Spring and Summer 2015) was again held in October. Shanghai Fashion Week aims to promote original Chinese designs and encourages local brand innovation. It also continues to introduce new models of international cooperation and seeks to develop a platform for a wide range of diversified brands.
As a culture and fashion landmark of Shanghai, Shanghai Xintiandi shares the Shanghai Fashion Week’s goals as a community committed to promoting original Chinese designs. Together they help brands of Chinese designers to find their place in the market.
The first show of this year’s Shanghai Fashion Week was presented by the renowned Italian brand Alberta Ferretti (founded by “the queen of chiffon” Alberta Ferretti), which was held in Xintiandi Taipinghu.
（Hu Bin Dao presented Showroom Shanghai for new designer brands during Shanghai Fashion Week）
（The Shanghai Fashion Week runway in Xintiandi）