China Xintiandi An innovative model for integrated urban living
The NOI+ICSC China Asset Management Seminar held in Beijing on August 21 brought together investors and experts from the retail and commercial property sector to discuss opportunities and challenges in the management of shopping malls. In his speech “An Interactive Approach to deepen Consumer Engagement & Loyalty”, Thomas Tam, Executive Director – Commercial, China Xintiandi, discussed trends in integrated real estate project development and investment. Mr. Tam shared the strategic thinking behind “experience-driven” commercial properties and the company’s unique model for developing integrated business districts while paying close attention to both the hardware and the software of these developments. He highlighted insights gained from the management of Shanghai Xintiandi and the company’s unique focus on creating multi-dimensional sensory experiences; a model that has proven successful in supporting balanced urban life, improving regional prosperity and bringing places to life.
(Thomas Tam, Executive Director-Commercial of China Xintiandi (first on right) at the group discussion)
(Thomas Tam, Executive Director-Commercial of China Xintiandi delivers the speech at the seminar)